About
As an independent baker looking to expand her business to cater to a more refined customer base, Taryn needed a new logo that would represent her feminine and elegant side, while still appealing to her current clientele. Since the rebrand, Cake by Taryn now specializes in custom wedding cakes and elaborate event desert tables.
Main Logo
Alternate logos
Colour Palette
Mood Board
Taryn was inspired by elegant typefaces, vintage, feminine colours and sprinkles!
Logo Drafts
We played around with the use of sprinkles, textures and silhouettes in Taryn’s logo, unsure of how elegant she wanted the logo to be. In the end the logo combining a stylized script font and minimal graphic elements took the cake!