About
She needed a unique logo design that appealed to educational partners, institutions and publishers. She desired her logo to have an elegant, classy and minimal appearance in order to appeal to a wide range of clients, and also wanted it to communicate her professionalism and ability to connect people. She required the logo to be legible for small scale usage and work well for both web and print.
Main Logo
Alternate logos
Colour Palette
Mood Board
Inspired by soft colours, simple geometric structures and connection.
Process
Here’s a look at the top few digital concepts. Claire wanted her logo to be simple and clean, incorporate her name and initials and focus on connection.
