Clearly

Clearly is the largest optical commerce company in the world, and their mission is to improve lives by improving sight. After joining forces with the Essilor Vision Foundation they have helped millions of people and continue to make a difference.

Identity Design

I was hired by Clearly to create a logo for their booth at the Khatsalano Festival based on their “Khat’s Eyes” slogan that was created for the festival. The logo was used for a T-shirt design, temporary tattoo, prize wheel and social posts. Inspired by their cat-eye sunglasses, I chose to go with a retro theme in my designs.

Process

Print Design

I also created their company T-shirt, which focuses on promoting their mission of providing better vision for everyone. The chosen design uses their slogan “eye to eye, heart to heart.” I opted to use simplistic illustrations rather than text to represent in order to showcase the universal aspect of Clearly’s mission.