About
Plateful desired a brand identity that was simple and modern, and visually inspired by nature, compassion, gratefulness and of course, food. They also wanted a logo that could work for both large and small scale uses, and would work both with and without the business name and tag line. Their logo design is directly inspired by gratitude, using the symbol for gratitude as well an abstract take on the pea flower. These symbols combined with the image of a plate visually translates the name of their business and is recognizable without being accompanied by the business name.
