About
After over 10 years in the industry, they wanted a new logo that represented their modern and refined aesthetic. Since their salon has an already-established theme of red and black, they wanted to keep these colours as the main palette of their rebrand. This palette along with the stylized E in the logo gives their business the edgy and clean feel that they desired.
Main Logo
Alternate Logos
Logo Drafts
A snapshot of some final digital concepts. This client wanted a very minimal typographic logo, potentially incorporating some hair styling tools.